Logo and brand design
Design the right logo, then generate everything it needs to ship.
iOS, Android, web, social, motion, print. No design experience required. Just good taste.
Why it exists
Paying the designers turns out to be the easy part.
You end up with a folder of logo files and no honest way to choose between them. Ask an AI and every one of them is excellent. It was never going to be the thing that told you no.
Then you pick one and find the second half of the job. An app icon that still reads at 29 pixels, an icon that survives being masked into a circle, a favicon, a light version, a dark version, a one colour version for the invoice footer. You export it all over a few nights. Then a colour changes.
The range
Six ways in, one pipeline.
You never pick one of these. It works out where you are from what you bring, tells you, and gets going.
A brief, and no logo
Designs candidates from scratch, then judges them alongside anything else on the table.
A codebase, and neither
Works out the brief from what your product actually is, then carries on as above.
Two or more candidates
Brings them all to the same standard, judges them with the names off, and recommends a winner with the evidence attached.
One candidate
Assesses it against the same bar and tells you whether to ship it.
A settled logo
Builds the whole asset system from it.
An identity you are replacing
Rebrands it, with the old marks judged as candidates too.
What usually goes wrong
Four failures, and what stops each one.
Every one of these has happened to somebody you know. Each has a mechanism pointed at it.
the bigger deliverable wins
One designer sends an SVG, another sends six mockups, and you are comparing presentations. Every candidate is brought to the same level of finish first, then judged with the names off. Completeness carries zero weight, and that rule is printed before any evidence.
your blue is actually violet
Colour picked with the usual tools is reasoned about in a model that does not match what your eye sees, so the same hex reads blue in your picker and violet on screen. Colour here is worked perceptually, so every contrast pair survives by construction and gradients stop drifting.
your brand is a pile of exports
Forty files hand exported at 3am across nine folders. Month four, a colour moves one degree, and the fix is that marathon again, so it never happens. Every file is generated. Change one constant, re-run, and the whole set comes back correct.
you build it all for a logo you cannot use
Every size and platform, generated for a mark a trademark search would have killed in an hour. Clearance is a hard gate. Nothing gets built until you confirm the search was run, and it prepares the dossier for your lawyer.
What you get
A whole brand system, generated.
All of it produced by the system, and all of it regenerated together when one thing changes.
The mark
artwork and variants
- Master vector artwork
- A wordmark and the lockups around it
- Light, dark and single colour versions
- Animated logo files
The system
colour, type, tokens
- A palette with accessibility already checked
- A type scale built around the wordmark
- Design tokens for CSS, Tailwind, Swift and Android
- Print ready colour and brand guidelines
The platforms
every size anyone asks for
- iOS app icons and Android adaptive icons
- Favicons and PWA icons
- Social images and splash screens
- A zipped bundle you can send to anyone
The division of labour
The judgement calls stay yours.
Taste, budget, and what the brand has to mean. Clearance is your lawyer's call and the system never claims it. Everything tedious, error prone and expensive goes the other way.